02.12.2012 / Management Consultant or Contractor?
I don’t call myself a social media consultant even though a lot of the integrated marketing and communications work I do includes social media. Social media consultants are great at what they do. And while it is great to be recognized in my industry as being knowledgeable in communications and social media marketing, I don’t [...]
10.13.2011 / Social Media Tools for the Willing
No one wants to be left behind in the fast moving digital world. But are you willing to dive in and learn new tricks? I was honoured to present at the rocking Eco-Tourism, Sustainable Tourism Conference in September 2011. It was a great crowd and everyone was clamoring for more! In the roundtable sessions – [...]
09.09.2011 / Stretch your Marketing Budget
A standard component of any marketing mix is offering either discounts, offers or rewards to loyal customers. Print and direct marketing has been the king of coupons and vouchers. We know that email marketing also is a key component in offering rewards though by adding a social media component the potential for sharing among users [...]
09.05.2011 / Facebook Admin – Flaw or Feature?
There is a disconnect between Facebook rules and practice with regard to administration – what should business owners do? Here is the issue: most business owners are too busy to set up and maintain their Facebook pages. They typically assign this as a marketing function – so an admin assistant sets up the page via [...]
05.24.2011 / Top 4 Rules for On-line Community Managers
Community Management – like marketing – is an art – just like hosting a great party. The host will mill around the room, speaking with guests, making sure they have what they need and making introductions. But great party hosts know there are rules to the game. Businesses are jumping to create Facebook pages, open [...]
04.15.2011 / Twitter – Does Size Matter?
It’s not the size of your twitter follower base – it’s what you do with it. Do you need to have more followers than anyone else in your network? Do you follow everyone indiscriminately, chasing the holy grail of having more followers than your colleagues and friends? Be honest – Are you a twitter hoarder? [...]
04.01.2011 / Traditional vs. SEO PR
If it isn’t worthy of traditional media, is it still PR? I was speaking with a management consulting colleague yesterday who heaped scorn on what is termed SEO PR or Search Engine Optimized Press Releases. He is right in the respect that there is a lot of lousy content pushed onto the web. But ask [...]
03.17.2011 / Perils of OverPost OverLoad
I “hid” posts from a colleague on LinkedIn today. There – I said it out loud. I got feed up with the incessant stream of her twitter posts on my LinkedIn updates – so I went to that little button on the right hand side and clicked “Hide”….. Done. Here’s the problem. I like my [...]
02.28.2011 / Why NRC is a Dog’s Best Friend
I am not known to gush on about government programs yet am taking the time to give the Canada’s National Research Council (NRC) a “paws-itive” review! Certified Management Consulting and the NRC When it comes to relatively inexpensive yet successful government programs for technology commercialization, NRC gets two paws up for their support of a [...]
02.26.2011 / Building a Community
Successful social media launches are about building a community engagement around a subject the community cares about. Just like in a face to face situation, brands have to establish credibility with an audience before they can influence – and that means being authentic and trustworthy. Front Porch Perspectives recently assisted legal website, Advicescene.com develop a [...]