New product launches need to consider your existing brand, marketing and sales structures. And yet, a plan for a new product has to really consider what is going to work best for the market place without having historical successes define your market entry plans. Your go to market strategy requires new marketing and sales strategies that build on what you already have.
For example, a product extension might only tweak a few features but an innovation that creates an entirely new market segment will need a more refined plan. Will you be cannibalizing your previous products? How will you handle product obsolescence?
Contact BC Consulting firm, Front Porch Perspectives to inquire about new product launch consulting services.