Terry Rachwalski is an award-winning Certified Management Consultant (CMC) and holds an MBA. Terry specializes in developing sales and marketing strategy and action plans for new product launches and has done extensive industry, market and competitive analyses for her clients.
She has delivered go-to-market plans including digital strategies, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America. She has worked in a wide variety of industries such as active and passive RFID, GPS and location-based services, sensors, fibre optics, logistics, warehousing, shipping, mobile fleet management, and mobile workforce management, neutraceuticals, tourism, mining, agri-business, medical devices and billing, publishing, beverages, 3D printing, sports and entertainment.
She has worked with many technology firms including hardware, software, web application and mobile app development start-ups as a business development specialist – either for a short engagement or embedded as an executive-for-hire creating and implementing action plans for product launch.
She also works with National Research Council clients on Management Advisory Services (MAS) projects via the Canadian Association of Management Consultants on short term engagements that require focus and attention to results.
Terry is Associate Faculty at Royal Roads University delivering the Problem-Based Learning module for live consulting cases in the MBA program. She is co-author of a business book Business Diagnostics, 3rd Edition that delivers a framework for breaking down company issues before strategic planning begins.
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