Management Consulting – It’s all in the Mix
Promoting a product – whether for the technology or service industries requires a mix of marketing and management techniques…and that mix is never the same because every value proposition is different. As consultants, we do the standard feasibility studies, market assessments, competitive analysis, make the plan and, if you need – implement it. Determining what items to do, when, how and on budget is key to the consulting process and that’s where our implementation experience in linking the marketing plan to strategy and the business and partnering model is important.
The product launch world has changed dramatically – we have done Facebook and twitter campaigns that link to communications storyboards and over business strategy; quizzes, trivia, contests and sweepstakes. We use Twitter to socialize your blog and content. We build landing pages and databases to capture your leads. We use bloggers, tweeters, paid search and authority sites to create buzz. We write your story board, and posting policies, manage your community and use a variety of social media techniques to build a web presence for your product. Plus we do social media measurement, monitoring and reporting.
Call us or send an email for pricing.
The following are publicly available links and examples of consulting work we have done to plan, position and promote product.
Build credibility within your community
Present a Poster to a Community
- September, 2010 University of Bonn, Cold Chain Conference Stable Temperature Sensing Achieved with Energy Harvesting
Write a White Paper for a Leading Industry Magazine
- December 2010, Sensors Mag Designing Systems that Combine HF RFID with Sensors
Make Videos
- June 12, 2010, Design World On-Line Describing Client Product
Speak at a Conference
- September, 2010 Social Media Camp 2010, Victoria BC Putting B2B Social Media To Work
Publicize!
- Nancy Kinney (Client) of AdviceScene AdviceScene on Victoria News discussing her Twitter following.
Write Technology Introduction Articles
Write Vertical Specific Articles
Amplify Articles
Create Case Studies
Technical Collateral
Have Third Party or Partner Write a Case Study
Participate in On-line Communities
Guest Blog
Other promotional and management analytic tools
Review of web presence (mystery shopper)
Websites
Webinars
Wikis
Press Releases/SEO Press Releases
Linked In Groups
Twitter
Media Monitoring tools (social and print)
Facebook Landing Pages
Build your own community or
User Generated Content
Meetups
Contests
Email campaigns
Affiliates
SEO/SEM
Internet Marketing Ads/Pay for Click Advertising
Media Buys
Web to Lead Landing Pages
Trade Shows
Virtual Trade Shows
List on Industry Specific Authority Sites
Participate on SM sites and industry forums
Train employees and act as community manager
Monitor social media (brand management)
Collateral