Management Consulting – It’s all in the Mix
Promoting a product – whether for the technology or service industries requires a mix of marketing and management techniques…and that mix is never the same because every value proposition is different. As consultants, we do the standard feasibility studies, market assessments, competitive analysis, make the plan and, if you need – implement it. Determining what items to do, when, how and on budget is key to the consulting process and that’s where our implementation experience in linking the marketing plan to strategy and the business and partnering model is important.
The product launch world has changed dramatically – we have done Facebook and twitter campaigns that link to communications storyboards and over business strategy; quizzes, trivia, contests and sweepstakes. We use Twitter to socialize your blog and content. We build landing pages and databases to capture your leads. We use bloggers, tweeters, paid search and authority sites to create buzz. We write your story board, and posting policies, manage your community and use a variety of social media techniques to build a web presence for your product. Plus we do social media measurement, monitoring and reporting.
Call us or send an email for pricing.
The following are things to do to promote a product. We have provided publicly available links and examples of consulting work we have done to plan, position and promote product.
How to build credibility within your community
Present a Poster to a Community
- September, 2010 University of Bonn, Cold Chain Conference Stable Temperature Sensing Achieved with Energy Harvesting
Write a White Paper for a Leading Industry Magazine
- December 2010, Sensors Mag Designing Systems that Combine HF RFID with Sensors
- June 12, 2010, Design World On-Line Describing Client Product
Speak at a Conference
- September, 2010 Social Media Camp 2010, Victoria BC Putting B2B Social Media To Work
- Nancy Kinney (Client) of AdviceScene on CTV News discussing her Twitter following.
Write Technology Introduction Articles
Write Vertical Specific Articles
Create Case Studies
Create an infographic
Have Third Party or Partner Write a Case Study
Participate in On-line Communities
Other promotional and management analytic tools
Review of web presence (mystery shopper)
Press Releases/SEO Press Releases
Linked In Groups
Push content onto 3rd party sites: Twitter, Google +, Pinterest, Reddit, Delicious
Facebook Business Page/events
Build your own community
Organize or sponsor Meetups
Contests – across blog, mobile, Facebook, Twitter
Internet Marketing Ads/Pay for Click Advertising
Web to Lead Landing Pages
Virtual Trade Shows
List on Industry Specific Authority Sites
Participate on SM sites and industry forums
Train employees and act as community manager
Monitor social media (brand management)