NRC DTAPP? Gezuntheit! (Blog Updated, March 2014) If you clicked on this article, I am assuming you know what NRC DTAPP is or at least know not to confuse it with a sneeze or symptoms of a cold. Neither should NRC DTAPP be confused with the DTaP vaccine for diptheria, tetanus, pertussis but the convoluted […]
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Top 3 “LinkedIn” Blunders
LinkedIn is a great tool to build a consultant’s web presence and demonstrate capabilities to other professionals, potential clients and colleagues. Used wisely, it is a social networking tool that can build search engine visibility and highlight key consulting competencies and niche expertise. Yet there are common blunders users make that are just as damaging […]
Adding PodCasting to the Marketing Mix
News and primary portal sites like Canada.com and Yahoo keep their web content fresh by using a combination of text plus audio and video feeds both from their own newsfeeds and third party providers. Not surprisingly, Neilson Wire’s April 2009 Global Media Landscape Report disclosed that the total minutes engaged with online video grew 71 […]
Building a Web Presence
As a management consultant, you have a website, you have done some basic search engine optimization (SEO), are listed on authority directories and are tracking your progress. Now what? How do you build a web presence? While social media sites like Linkedin are great tools, there are some other time honored tricks to assist you […]
Twitter for Consultants…slow to the mark?
A few months ago, I was asked to speak to a management consulting group about social media. A leading management consultant said to me, “I tried twitter but I couldn’t get my CEO clients to follow me”. Hmmm – now that was an interesting conversation. I attempted to engage with the consultant about why he […]