Community Management – like marketing – is an art – just like hosting a great party. The host will mill around the room, speaking with guests, making sure they have what they need and making introductions. But great party hosts know there are rules to the game. Businesses are jumping to create Facebook pages, open […]
management consultant
Traditional vs. SEO PR
If it isn’t worthy of traditional media, is it still PR? I was speaking with a management consulting colleague yesterday who heaped scorn on what is termed SEO PR or Search Engine Optimized Press Releases. He is right in the respect that there is a lot of lousy content pushed onto the web. But ask […]
Perils of OverPost OverLoad
I “hid” posts from a colleague on LinkedIn today. There – I said it out loud. I got feed up with the incessant stream of her twitter posts on my LinkedIn updates – so I went to that little button on the right hand side and clicked “Hide”….. Done. Here’s the problem. I like my […]
Top 3 “LinkedIn” Blunders
LinkedIn is a great tool to build a consultant’s web presence and demonstrate capabilities to other professionals, potential clients and colleagues. Used wisely, it is a social networking tool that can build search engine visibility and highlight key consulting competencies and niche expertise. Yet there are common blunders users make that are just as damaging […]
Adding PodCasting to the Marketing Mix
News and primary portal sites like Canada.com and Yahoo keep their web content fresh by using a combination of text plus audio and video feeds both from their own newsfeeds and third party providers. Not surprisingly, Neilson Wire’s April 2009 Global Media Landscape Report disclosed that the total minutes engaged with online video grew 71 […]
No website? ….Gasp!
If you are a business or management consultant, do you HAVE to have a website? No. There you go – I said it. The most powerful marketing tool is word of mouth and there are loads of sole proprietorships that operate just fine and are profitable with no website. Why? Because they operate via repeat […]
Building a Web Presence
As a management consultant, you have a website, you have done some basic search engine optimization (SEO), are listed on authority directories and are tracking your progress. Now what? How do you build a web presence? While social media sites like Linkedin are great tools, there are some other time honored tricks to assist you […]
When Should Technology Firms Hire a Management Consultant?
Technology firms pride themselves on their knowledge. Because that is what they are – knowledge leaders in their field. However – the knowledge to create a technology product and the experience in bringing it to market are quite different skill sets. Certified Management Consultants When should a technology firm consider management consulting to augment their […]