Are your sales people breaking the rules or breaking new ground when using social media to promote product? Understanding the pitfalls of using social media groups as a prospecting tool will improve your sales performance and result in more sustainable product success. Email is still a great sales tool Using social media to sell a […]
Management Consulting
Top 3 “LinkedIn” Blunders
LinkedIn is a great tool to build a consultant’s web presence and demonstrate capabilities to other professionals, potential clients and colleagues. Used wisely, it is a social networking tool that can build search engine visibility and highlight key consulting competencies and niche expertise. Yet there are common blunders users make that are just as damaging […]
Adding PodCasting to the Marketing Mix
News and primary portal sites like Canada.com and Yahoo keep their web content fresh by using a combination of text plus audio and video feeds both from their own newsfeeds and third party providers. Not surprisingly, Neilson Wire’s April 2009 Global Media Landscape Report disclosed that the total minutes engaged with online video grew 71 […]
No website? ….Gasp!
If you are a business or management consultant, do you HAVE to have a website? No. There you go – I said it. The most powerful marketing tool is word of mouth and there are loads of sole proprietorships that operate just fine and are profitable with no website. Why? Because they operate via repeat […]
Building a Web Presence
As a management consultant, you have a website, you have done some basic search engine optimization (SEO), are listed on authority directories and are tracking your progress. Now what? How do you build a web presence? While social media sites like Linkedin are great tools, there are some other time honored tricks to assist you […]
How Management Advisory Services & CMC-Canada Help Canadian Technology Entrepreneurs
Post updated August 30, 2015 In the technology industry, a typical start-up firm usually consists of engineers with a great idea. Rarely, however, is there a marketer involved in the early stages. The Product Development and Manager’s Association (PDMA) has clear benchmarks for product launch and the American Marketing Association has outlined best practices in […]
When Should Technology Firms Hire a Management Consultant?
Technology firms pride themselves on their knowledge. Because that is what they are – knowledge leaders in their field. However – the knowledge to create a technology product and the experience in bringing it to market are quite different skill sets. Certified Management Consultants When should a technology firm consider management consulting to augment their […]
Twitter for Consultants…slow to the mark?
A few months ago, I was asked to speak to a management consulting group about social media. A leading management consultant said to me, “I tried twitter but I couldn’t get my CEO clients to follow me”. Hmmm – now that was an interesting conversation. I attempted to engage with the consultant about why he […]