Thanks to all of you who are planning to attend my workshop on “Social Media Policies – Face your Fears” at Social Media Camp 2016. I likely won’t be posting the slides since – they are just images! Here are a few more resources for you. I am posting in advance of the session since […]
Social Media for Consultants
Social Media Policies for Employers
Does your company have a social media policy for employee online behavior? Are you worried about how you might react when there is an issue? This blog post assists companies discuss what social media policies will be appropriate for them. It is based on my experience guiding companies through their efforts to include social media […]
Management Consultant or Contractor?
I don’t call myself a social media consultant even though a lot of the integrated marketing and communications work I do includes social media. Social media consultants are great at what they do. And while it is great to be recognized in my industry as being knowledgeable in communications and social media marketing, I don’t […]
Social Media Tools for the Willing
No one wants to be left behind in the fast moving digital world. But are you willing to dive in and learn new tricks? I was honoured to present at the rocking Eco-Tourism, Sustainable Tourism Conference in September 2011. It was a great crowd and everyone was clamoring for more! In the roundtable sessions – […]
Stretch your Marketing Budget
A standard component of any marketing mix is offering either discounts, offers or rewards to loyal customers. Print and direct marketing has been the king of coupons and vouchers. We know that email marketing also is a key component in offering rewards though by adding a social media component the potential for sharing among users […]
Facebook Admin – Flaw or Feature?
There is a disconnect between Facebook rules and practice with regard to administration – what should business owners do? Here is the issue: most business owners are too busy to set up and maintain their Facebook pages. They typically assign this as a marketing function – so an admin assistant sets up the page via […]
Top 4 Rules for On-line Community Managers
Community Management – like marketing – is an art – just like hosting a great party. The host will mill around the room, speaking with guests, making sure they have what they need and making introductions. But great party hosts know there are rules to the game. Businesses are jumping to create Facebook pages, open […]
Twitter – Does Size Matter?
It’s not the size of your twitter follower base – it’s what you do with it. Do you need to have more followers than anyone else in your network? Do you follow everyone indiscriminately, chasing the holy grail of having more followers than your colleagues and friends? Be honest – Are you a twitter hoarder? […]