If it isn’t worthy of traditional media, is it still PR? I was speaking with a management consulting colleague yesterday who heaped scorn on what is termed SEO PR or Search Engine Optimized Press Releases. He is right in the respect that there is a lot of lousy content pushed onto the web. But ask […]
Social Media for Consultants
Perils of OverPost OverLoad
I “hid” posts from a colleague on LinkedIn today. There – I said it out loud. I got feed up with the incessant stream of her twitter posts on my LinkedIn updates – so I went to that little button on the right hand side and clicked “Hide”….. Done. Here’s the problem. I like my […]
Building a Community
Successful social media launches are about building a community engagement around a subject the community cares about. Just like in a face to face situation, brands have to establish credibility with an audience before they can influence – and that means being authentic and trustworthy. Front Porch Perspectives recently assisted legal website, Advicescene.com develop a […]
Spamming or Prospecting?
Are your sales people breaking the rules or breaking new ground when using social media to promote product? Understanding the pitfalls of using social media groups as a prospecting tool will improve your sales performance and result in more sustainable product success. Email is still a great sales tool Using social media to sell a […]
Top 3 “LinkedIn” Blunders
LinkedIn is a great tool to build a consultant’s web presence and demonstrate capabilities to other professionals, potential clients and colleagues. Used wisely, it is a social networking tool that can build search engine visibility and highlight key consulting competencies and niche expertise. Yet there are common blunders users make that are just as damaging […]
Adding PodCasting to the Marketing Mix
News and primary portal sites like Canada.com and Yahoo keep their web content fresh by using a combination of text plus audio and video feeds both from their own newsfeeds and third party providers. Not surprisingly, Neilson Wire’s April 2009 Global Media Landscape Report disclosed that the total minutes engaged with online video grew 71 […]
No website? ….Gasp!
If you are a business or management consultant, do you HAVE to have a website? No. There you go – I said it. The most powerful marketing tool is word of mouth and there are loads of sole proprietorships that operate just fine and are profitable with no website. Why? Because they operate via repeat […]
Building a Web Presence
As a management consultant, you have a website, you have done some basic search engine optimization (SEO), are listed on authority directories and are tracking your progress. Now what? How do you build a web presence? While social media sites like Linkedin are great tools, there are some other time honored tricks to assist you […]