If it isn’t worthy of traditional media, is it still PR? I was speaking with a management consulting colleague yesterday who heaped scorn on what is termed SEO PR or Search Engine Optimized Press Releases. He is right in the respect that there is a lot of lousy content pushed onto the web. But ask […]
Product Development
Why NRC is a Dog’s Best Friend
I am not known to gush on about government programs yet am taking the time to give the Canada’s National Research Council (NRC) a “paws-itive” review! Certified Management Consulting and the NRC When it comes to relatively inexpensive yet successful government programs for technology commercialization, NRC gets two paws up for their support of a […]
Building a Community
Successful social media launches are about building a community engagement around a subject the community cares about. Just like in a face to face situation, brands have to establish credibility with an audience before they can influence – and that means being authentic and trustworthy. Front Porch Perspectives recently assisted legal website, Advicescene.com develop a […]
Spamming or Prospecting?
Are your sales people breaking the rules or breaking new ground when using social media to promote product? Understanding the pitfalls of using social media groups as a prospecting tool will improve your sales performance and result in more sustainable product success. Email is still a great sales tool Using social media to sell a […]
How Management Advisory Services & CMC-Canada Help Canadian Technology Entrepreneurs
Post updated August 30, 2015 In the technology industry, a typical start-up firm usually consists of engineers with a great idea. Rarely, however, is there a marketer involved in the early stages. The Product Development and Manager’s Association (PDMA) has clear benchmarks for product launch and the American Marketing Association has outlined best practices in […]
When Should Technology Firms Hire a Management Consultant?
Technology firms pride themselves on their knowledge. Because that is what they are – knowledge leaders in their field. However – the knowledge to create a technology product and the experience in bringing it to market are quite different skill sets. Certified Management Consultants When should a technology firm consider management consulting to augment their […]