“Terry speaks regularly at Royal Roads University on integrated marketing communications as a mentor to our MBA students. She is passionate about the subject and is a skilled, engaging speaker who can lead an audience through complex subjects while keeping the session fun, and upbeat. She speaks to the learners as peers, using relevant examples and questions to make sure the key takeaways are remembered.”
Deborah Wickins, Associate Faculty, RRU School of Business
Learn more about Terry as a speaker:
Terry has led the Problem-based Learning component of Advanced Strategic Integrative Practice course (BAdmin650) in the MBA school at Royal Roads University since 2014. She receives high praise from students for her team building and informal style that focuses on the learners not teaching.
June 8, 2016: Internal Consulting Workshop, University of Victoria Telus MBA program. Contact: Deborah Wickens
SOHO Victoria, January 27, 2016: Panel Discussion,So You Want to Start A Business – What To Do & What Not To Do. Contact: Chris Burdge
Apics Fraser Valley Tenth Anniversary Celebration Keynote November 27, 2013: The Effect of Social Media on Operations Contact: Mark Latam
Social Media Bootcamp, Kamloops BC November 16, 2013: Maximizing Twitter session and Social Media for Business North Shore Business Improvement Association. Contact: Steve Puhallo
Social Media Bootcamp, October 19, 2013, Victoria, BC
Executive Hotels and Resorts Brand Conference Keynote, November 18, 2013: Social Media Bootcamp for Hotel Operators.
“Terry provided “Social Media Boot Camp” as a guest speaker at the Executive Hotels & Resorts 2013 Brand Conference and the content and her delivery and interaction with our affiliates was more than we could have asked for. Her commitment and expertise were exemplary and I feel fortunate to have been able to learn from Terry, a sentiment also expressed by many of the attendees.”
Hear Terry speak about the internet has changed small business marketing on CBC All Points West with Jo-Ann Roberts, February 1, 2012. Go to 5:12 minutes: Digital and interactive marketing podcast.
Royal Roads University speaking on integrated marketing communications and the new marketing mix.
DTAPP and Camosun College, March 2013 Increasing Productivity via Technology Utilization
Canadian Public Relations Society, June 2012 Stories from the Trenches. How to create a digital agency.
Social Media Camp 2012, Social Media and Tourism: Plan, Do, Check, Act
Social Media Camp 2011, Social Media Monitoring and Metrics – how much does a kilo of feathers weigh?
The International EcoTourism and Sustainable Tourism Conference, 2011 or TIES, Stretching Your Marketing Budget: Green Marketing & PR for Tourism
IDTECHEX, Energy Harvesting & Storage USA 2010, Boston MA, Powering Temperature Sensors with High Frequency RFID passive and datalogging
View Terry Rachwalski’s presentations on Slideshare.
How do workshops attendees rate Terry as speaker?
Here is a copy of feedback on an Advanced Learning Institute event. Terry stepped in at the last-minute to conduct the training when the scheduled speaker was unavailable.
Thank you for helping to make the Strategic Internal Communications Conference in Vancouver on July 10-11, 2012, a success. It was a pleasure to have you at the event, and we thank you very much for your participation. Below is a summary of the workshop evaluation forms.
You conducted Post-Conference Workshop C, How To Make The Most Out Of Social Media: A Step-By-Step Process For Using Internal Communications To Advance Your Brand From The Inside Out, on July 12th.
Your average rating for the workshop was 4.89 — Topic 5.00, Content 4.90, Presentation 4.90, Workshop Leader 5.00, Extent which expectations were met 4.90 (on a scale of 1 to 5, where 5 is excellent).
Some of the comments about your contribution are as follows:
- Terry was very passionate and knowledgeable. She was very engaging and offered insight and practical takeaways. I wish all of the sessions were like hers!
- Terry did an excellent job.
- Best workshop yet! Thanks.
- I thought Terry did a great job working with the group to address their individual needs, while maintaining the overall objective of the workshop.
Mary Rose Zapart, Customer Service
Advanced Learning Institute
1301 W. 22nd Street, Suite 809
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